Recruiter's Guide to Google Analytics

Web analytics, when used correctly, can not only help you understand and improve your online recruitment strategy, but can give you revolutionary insights into candidate activity and referring sources.

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What's in the Recruiter's Guide to Google Analytics?

Read and learn...

  1. What the (often) confusing terminology means
  2. How to set up Google Analytics on your site
  3. How to measure your success
  4. When to use events and when to use conversions
  5. How to gain real insights